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Services to Help Your BusinessSales Letters The workhorse of the advertising world and my favorite to write. Using the strategies of the top direct mail copywriters, I've been able to pull in between a 2% - 5% response rate consistently with the sales letters I've written. Direct Response Whether you need a classified ad or a full space ad in a newspaper or magazine, I'll create an ad that will attract readers' attention, get them interested in what you have to say, and most importantly, get them to take action. Website Content Keyword rich copy on websites attracts the attention of the search engines - and gets customers to buy.. I've gotten my websites and my clients' websites to the top positions (first fold of search results) of the major search engines - Google, Yahoo, and MSN by using a variety of Search Engine Optimization (SEO) strategies. I will apply these same techniques and strategies for your website. Brochures Many brochures are like lazy employees: they're a waste of money and they don't do much. A typical unsuccessful brochure just offers a description of a product or service; it tells instead of sells. Instead of describing, the brochures I write shows how the offer helps a customer instead of just telling. Relying more on the benefits of the offer rather than just giving a bunch of boring information. Proposals No more wordy, boring, badly organized, poorly planned presentations. In the proposals I write succinctly expresses all the facts, reasoning, and conditions surrounding a project. I use persuasive language to build a case and propose a specific course of action. Special Reports Getting and keeping "mind space" of consumers these days is tough. One way to do this is to offer Special Reports: useful information customers and prospects hold on to and refer to. A great way for a company to stay in a prospect's mind. I can write these reports for you which can be given away as premiums or sold Direct Email Marketing Getting past spam filters and short attention spans is vital when using email to market products and services. I can create email messages for your business that won't be deleted so fast. Email that will be held on to and acted upon. ![]() Home | Samples | Services | Contact | Blog | About | Site Map Copyright © Lou Larsen |